In the digital era, virtual marketing strategies work better than traditional methods. For this reason, businesses have heavily invested in having an online presence, and the best way to do so is by having a website. Besides solidifying your online presence, having a website allows you to build trust with your prospective clients as well as valuable information regarding your business. With everyone having websites online, how do you ensure you have a good one? Read on to find out!
1. Fresh and Quality Content
Content is king. When visitors come to your website, they are looking for content. It may be a particular item, an answer to a question, or a guide to an activity they want to undertake. If you want your customers to stick around and make return visits to your website, you must offer fresh and quality content.
As a business owner, you need to understand that content varies depending on your particular website. For instance, if it is a blog website, people will be looking for readable content. On the other hand, an e-commerce website requires constant updates on the available products. It would be disappointing if clients came and found ‘out-of-stock’ prompts every time they clicked on a product. With good content, you minimise bounce rates and earn yourself loyalty from the customers.
2. Good Web Hosting Service
Having good web hosting is vital to your brand as it impacts the quality of service your clients get. For starters, web hosting from a reputable provider will ensure that your website enjoys speedy performance and load times. During high-traffic periods, some websites experience slow loading times, which can turn away potential clients. By contracting quality web hosting from IONOS, you get up to 99.9% uptime with SSL encryption and DDoS protection. Get all this from as low as $5 per month.
Besides the enhanced performance, good web hosting comes with extra add-ons that your website will need. These include extra email storage and backups in case of any eventualities. Providers such as IONOS have a range of packages whereby the ‘Essential’ one caters to one project or website. If you are handling more than ten websites or projects, consider going for the ‘Starter’ package with 100GB storage and enhanced CPU and MEM resources.
3. Mobile Optimization and Clear CTAs (Call to Action)
We are in the age of convenience and people always look for the simplest yet comfortable means to do or access something. Research shows that more than 70% of the online traffic comes from mobile users (excluding tablets). If you want to have a good site, you must ensure that mobile users have an easy time navigating your menus. All this goes to enhancing your SEO (Search Engine Optimization) rankings.
Besides the optimization, ensure that your site has clear CTAs. The clarity ensures that customers can contact you or make a move after finding what they need on the site. It may be as simple as encouraging them to share your articles, join mailing lists, or call you for a consultation.
Whether you are designing a website for e-commerce or a blog site, you must consider all the above qualities. These characteristics make it easy for you to share your content and advertise your business in the internet world. If customers feel comfortable while on the website, chances are they will do business with you. Make their visit to your site worthwhile!